“You’ve always had the power my dear, you just had to learn it for yourself!" The Wizard of Oz

Welcome to EgoElements, I’m Irina!

I design and create modern Talismans for self-exploring individuals like you, to help you find your inner power.

My desire is for you to embrace who you really are – a beautiful rebellious soul with your own unique personality and a spark of secrets, pulled towards the allure of magic and mystery as you search for answers and discover new paths.

Life can be challenging at times, and, when it is, we all seek guidance. Little do we know that the power to have what we truly desire has been there all along. This is the purpose of my jewelry, EgoElements. 


Ego is all about individuality!
Combining the magical meanings of mysticism, the symbols of the universe and the healing properties of crystals, my modern Talismans help you find your inner power.
In everything I do, I believe in the uniqueness of the individual. Each Talisman I design is intended to hold a magical meaning that amplifies your own personal aura. A unique high-grade vibration that resonates from the energy of the natural gemstones and pure metals.

My hope is that my jewelry will help you to feel empowered. That it will carry you through the difficult days, make you feel like you have more control over your life, encourage you to believe in yourself, feel protected, go for your dreams, and TO BE WHO YOU REALLY ARE MEANT TO BE!


I have always loved jewelry. I started designing my own pieces back in 2009 during my studies in Florence, inspired by all the beautiful pieces featured in the local artisan markets. But it stayed just a hobby for the next 11 years. 

After numerous personal challenges left me with a bit of an identity crisis, re-fostered insecurities, dissatisfaction with my life, and a lot of self-doubt, I started to think about how I could find myself again and maybe help others going through the same thing.

It felt scary and overwhelming, but I decided to begin a new journey by reigniting my passion for jewelry design. No surprise, it helped me find my inner power, and it’s now where I devote my complete love and dedication 💓

Each Talisman is exclusively designed and crafted by me, in limited quantities, in my design studio here in beautiful Zurich, Switzerland. Exquisitely hand carved, meticulous attention is given to every detail, to create an exceptional and distinctive piece of jewelry that I am proud to put my name on.

By shopping at EgoElements you are supporting an ecofriendly (I use only recycled pure 999 silver), philanthropic (a portion of all profits are donated to Zurich Violetta, a shelter for victims of domestic violence and to GOA Schweiz, Hope for Kenia), and woman-owned small business – and for that I thank you!

Discover my collection to find your unique Talisman, so you can embrace a new and magical you!  💫

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